I decided not to use this format because it didn't display my work very effectively. The images of my work and the main design on the poster fight for your attention, and the colours didn't print as well as I expected.
Here are some photos of design I decided to go with. I am pretty happy with how it turned out.
Its made up of a business card and a concertina folded leaflet with examples of my work. They both fit inside a slip case which is sealed with a sticker.
Fred didn't like the logo I designed, he said it made him think of a "brown rice eating hippy" but I don't agree! It is super simply but eye catching, which reflects my belief that simple design is most effective. It also has a resemblance to a flower, reflecting my interesting in sustainable design and environmental awareness. Thirdly it is made up of three colours which mix to make many more reflecting my interest in design for print.
The concertina fold allows a lot of space to display examples of work.
A couple of the things I think could be improved with this design are the fact that, its not a standard format so it could be fiddly and expensive to produce in large numbers. Its also too small to be sent through the post by itself, meaning it would have to be put into another envelope. If a potential client or employer received it they wouldn't get the impact of an uniquely designed package.
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